Mahindra & Mahindra Ltd (M&M) shares reached an all-time high on Monday after the company received 1,00,000 bookings for the all-new Scorpio-N within 30 minutes.

The stock began trading at Rs 1,195 and reached a high of Rs 1,235 a share. The stock was trading at Rs 1,234 on the BSE at 9.45 a.m., up 6% from its previous close. 

This was the stock's fifth consecutive session of gains. It has risen by more than 45 percent year to date.

The rush has produced an ex-showroom price book value of Rs 18,000 crore.


According to the company, demand for the SUV was so high that it received 25,000 bookings in the first minute.

M&M estimates that by FY27, electric SUVs will make up 20–30% of its entire SUV portfolio (200,000 annual EV volume at the upper end).

M&M had more than 143K open reservations as of July 1. The Thar is in second place with 26K reservations, followed by the XUV700 in third place with 80K, according to the report.

The business will announce its June quarter profits on August 5. 14 Bloomberg analysts predict that it will report revenue of Rs 19,923.50 crore and a net profit of Rs 1,534.10 crore.